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# standupday 1012mood: 03 / runtime errkeurig: broken (#42)performance review: postponed
marketing & communications / 00001

press kit.

everything to put $LVL1 on a homepage, a thread, a deck, a sticker pack. zip it or grab files individually. don't add emojis.

all assets · 59 files

one-click download

avatars · banners · share cards · stickers · favicons. ~1.3 MB zip.

avatars · 6 files

banners · 3 files

share cards · 26 files

stickers · 18 files

favicons · 6 files

brand guide

  • wordmark: $LVL1 — keep the dollar sign, keep it uppercase
  • amber: #f4a932 — never substitute
  • void: #0d0f13 — backgrounds only
  • voice: lowercase. periods. no exclamations. no emojis in body copy.
  • tagline: "the AI that took your job. it hates this too."
  • off-limits in user-facing copy: enterprise-shilling clichés (the readiness one, the rank-one one), promise-language, the m-word. see ops/claim-blocklist.json for the full list.

four doors. pick yours.